Putting email links directly onto web pages is probably the biggest single mistake which people make in the world of the Web today. Automatic and very sophisticated Web crawlers will gather your email address and target you directly and you will be the proud recipient of large amounts of spam emails offering you unsavoury items of all descriptions at unbelievably discounted prices. The worst effect of this though is that your customers' enquiries are mixed in with all the garbage and there would be no alternative to reading through the spam messages. That is how spam works and it is big business.

Don't be a VICTIM!

Contact forms, containing security features, ensure that only humans can contact you via your website, so you spend your valuable time only dealing with genuine enquiries.

Other Advantages

Instead of hoping that your customers give you the information you need to deal with enquiries, give them a formatted form to fill in. Here is a simple example, imagine you sell different styles of footwear in various colours and sizes and a customer wants to know some information about them, it helps if you know which shoes they are referring to.
Part of the form could include some selection boxes like these.
Never assume that your customers understand your products but with a properly designed contact form, you can ask the right questions, get the right answers and turn enquiries into sales! The only down side to contact forms is that, with a lack of spam, you have to spend your evenings searching for Water Purifiers, Lease Cars, Cheap Flights and those tablets which stop old men rolling out of bed but it is a small price to pay.

The quality of your customer service is based on how efficiently you deal with customer's enquiries once you have received them.

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How Can Forms Be Made Even More Secure?

Some people take great delight in submitting forms to websites numerous times, it is a pity they have nothing better to do but what can we do to stop them? It is impossible to stop them completely but there are ways to make multiple submissions more difficult.For more information click Contact Form Security Features to see our feature on form security.